What the buyer should know
Product notes, sizing clarity and trust cues.
Deposit notesClarify whether the deposit is refundable, partially refundable or non-refundable once design work begins.
Trust cueAdd a written scope: concept call, reference review, quotation window and expected production lead time.
Wear notesUse bespoke gallery shots later: sketch, stone selection, wax/prototype and final polish stages.
Luxury presentation works best when the page tells the truth plainly: what is known, what is still being verified, and what the buyer will receive.
Photography guidance for the final listing
Macro front shot
Show texture, veining, frame edge and polish level without heavy blur or artificial sharpening.
Show texture, veining, frame edge and polish level without heavy blur or artificial sharpening.
Side and back angles
Buyers should be able to judge thickness, backing, loop/clasp detail and finish consistency.
Buyers should be able to judge thickness, backing, loop/clasp detail and finish consistency.
Worn scale
Include on-body photos with chain length or ring sizing stated directly, not guessed from proportion.
Include on-body photos with chain length or ring sizing stated directly, not guessed from proportion.
Material clarity
State what is verified, what is descriptive only, and what remains to be confirmed.
State what is verified, what is descriptive only, and what remains to be confirmed.
Enquiry and fulfilment note
Before launch, add the real brand email, delivery territory, lead time, returns or commission terms, and any verification documents available for stone or metal content. Without that, the pages read strong but are still in collection form.
